We live in such an information-rich culture today. We have access to unprecedented amounts of news and information – 24 hours a day, 7 days a week, 52 weeks a year, through TV, the Internet, books, magazines, newspapers, etc.
Despite this, I’ve heard it said that there is a growing Information Divide between those who have ready access to information and those who do not.
I think I understand the point, but I’d like to suggest an even greater problem in our world. It’s what I call the Application Divide.
Here’s my point: If just having access to the right information was key to a person’s success in life, then librarians would be among the most successful, and probably richest, people on earth, wouldn’t they? But they’re not.
Why not? Because it is not enough to know the right information.  You have to know what to do with the information…and then do it. That’s application!
A few months ago I realized I had a lot of information in a particular subject, but was doing nothing with that information. I wasn’t applying it at all, and so the information made no difference in my life – or anyone else’s.
So I made time to brainstorm possible actions I could take, and the outcomes they would produce. Then I picked one course of action, made a plan, and am taking steps to do something with that information.
What about you? Are you sitting on information that, if you applied it, could make a difference in your life or someone else’s? If so, why not take some action today? Let me know how it goes…or how I can help.
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